The right agency should make your marketing easier to understand. Before signing an agreement, ask questions that reveal how the team works, how success will be measured and what your business will own.
How will you define success?
Look beyond impressions and clicks. Ask which actions will count as conversions and how qualified leads, booked appointments and revenue will be evaluated.
The agency should understand the difference between a form submission and a genuinely valuable sales opportunity.
Who owns the accounts and data?
Confirm that your business can retain appropriate access to advertising accounts, analytics, website assets and creative work. Ownership and access should be documented before launch.
Also ask how data, call recordings and customer information will be protected.
What happens during the first 90 days?
A credible answer should include discovery, tracking validation, campaign or page setup, testing, reporting and a schedule for optimization.
Be cautious about guaranteed rankings or fixed lead claims without understanding your market, budget and offer.
How do you report lead quality?
Ask whether reporting connects spend to calls, forms and sales feedback. Good conversion tracking should support decisions, not merely fill a dashboard.
Review the full criteria in our guide to choosing a Calgary digital marketing agency and learn about Adrio’s approach.